Most freelancers I know are experts in getting things done and are very knowledgeable of the most effective productivity hacks out there. A freelance designer friend introduced me to the Pomodoro technique years ago while a copywriter whom I used to work with got me acquainted with JDarkroom, a full-screen text file editor that allows me to write without distractions.
Nevertheless, I also noticed that there are still certain tasks that even veteran freelancers hate to do every so often. Let’s get to know these essential yet frequently shelved into the to-do-later-list tasks.
Creating or updating your portfolio.
When was the last time you actually updated the portfolio of client websites that you’ve done in the past? If a potential client does an online search of your name now, he or she will most likely be redirected to your 3-year old portfolio containing just one or two of your earlier works. When I say earlier, I mean that website you built while you were actually learning how to code. Goodbye, potential client!
Why not spend time once a week to update your portfolio and show off your recent work? Before you know it, clients will come knocking at your door, I mean inbox, telling you how marvelous your previous works were and that they would love to have you on board!
Creating a backup solution.
Like everything else in life, your PC or laptop could bail out on you anytime. So why do you have to wait for such things to happen before creating a backup solution for all your beloved files? You have absolutely no excuse as hard drives are actually inexpensive and online-based storage devices are easy to download and use nowadays. Consider including a weekly updates on your backups, including your email and program settings.
Learning a new trick.
When I started out as a freelance writer, a potential client asked me if I know a thing or two about SEO (Search Engine Optimization). Good thing our conversation was done via email (gave me the chance to ask Google!) because if that client had personally asked me the question that time, I swear I would have shrunk on the spot.
The takeaway from such experience is that it pays to do your homework and if you find out that there’s something you need to improve on, you might as well do everything you can to learn. As freelancers, we are almost always asked to tag ourselves with our expertise or the services we’re offering. But wouldn’t it be awesome if you can do this and do that at the same time? In the coming year, consider extending your freelancing horizon by learning a new skill. Learning something new will always open new doors of opportunities!
You do not have to do all three tasks at once. The gist of the list above is to remind you that freelancing is not just about being location-independent and owning your time. It is also all about putting in the necessary time and effort to continuously improve your self and in turn, improve the quality of services you offer.
Is there an essential freelancing task that you always put off doing? Let us know in the comments below!