As a freelancer, one of the most effective ways to have a steady supply of projects is by making sure that you are seen online. This means having more people reading and sharing your website, blog or e-zine. Sans the
SEO (Search Engine Optimization) strategies, here is a list of 5 incredibly easy ways to get more people to visit your site and develop a loyal online following!
Have a purpose and stick to it
What do you want to tell your readers? What value could you offer? Do you want to challenge current trends? Do you want to provide product information? By having a clear purpose, you won’t have difficulties creating future posts. Also, keep in mind that people won’t most likely go back to your website if they don’t find true value in your posts.
You do not have to always sound agreeable in each of your posts. You can either be positive or negative with your perspective. Do not aim for people to like you; aim instead for authenticity and people will most likely appreciate your sincerity.
Provide highly relevant external links
This will demonstrate diligence on your end and show your readers that you’ve researched about the topic.
Create content that will most likely appeal to your target readers
Find out which content will most likely resonate with your audiences. Apart from the theme of the posts, you might also want to consider factors such as length and form of media (video, photos, podcasts, etc).
Make your posts readable
Online readers tend to scan an article first before figuring out its entire content. So quit writing thesis-style and learn the ropes of online writing – compelling headlines, utilizing sub-headings, using bulleted/numbered lists, and including photos with deep captions.
Remember that achieving high traffic for your website takes time. Yet with the aforementioned strategies above, readers will most likely steadily increase in number!
How about you? Do you have other ideas on how to achieve a loyal online following? Tell us in the comments section below!