Probably the title of this post may be a bit of a misnomer, don’t you think? Professional interactive presentation? In my opinion, any presentation should be both professional and interactive, otherwise it won’t sell.
Whether you are trying to sell a product, present a project proposal, broker a merger, or simply convince your audience that your idea is feasible and worth their time, you definitely need a professionally assembled presentation to earn their attention, admiration, and approval. Otherwise, I earnestly recommend that you ask someone else to do the presentation for you.
Basic audience psychology, good communication skills, and a professionally made interactive presentation are important elements of any successful presentation. You cannot have an excellent and convincing presentation without all of these elements working in harmony.
Size-up your audience. Know them. Audiences come in different types. You must tailor-fit your presentation to your audience’s needs, intent, background, priorities, interests, among other things. Sometimes, knowing their political affiliations may help you make your presentation more meaningful better.
On the one hand, I understand that in a mixed audience, where the people who will be hearing your presentation come from different persuasions, it is almost impossible to gauge their ‘psychology’.
In this case, it is better that you prepare at least three versions of your presentation so that you can immediately switch to something more appropriate. But on the other hand, if you know your audience’ background, example if you will be presenting to an office meeting or a sales call, you need to know more how and what makes these people tick. Knowing these things will make your presentation more effective, convincing, and worthwhile.
These skills are indispensable in any presentation. You do not need to be eloquent, lest I be misconstrued here. What you need is the ability to present your ideas in concrete terms that can easily be understood by your audience.
Meaning, you must be able to articulate your ideas and intent in a manner that you will be understood. Sometimes we tend to assume that when we have eloquently delivered our speech (in our view, that is), we have already communicated what we meant to our audience. In most cases, it is a wrong assumption.
Communicate using common terms that is easily understandable by all, where no one will attempt to get a dictionary just to be convinced with what you are arguing about. Simplicity in language carries more power than being wordy or eloquent. People are not convinced by eloquence but by the clarity and soundness of your ideas.
Practice makes perfect
So, rehearse your presentation with somebody who can objectively give an honest opinion on how to improve it. Makes sense?
Professional Interactive Presentation
Simple powerpoint presentations no longer suffice. Creative and professionally made presentations are in.
Make use of the latest technology. Use videos. YouTube.com has currently been raking millions of unique visitors every hour. You know why? Because videos are so far the most effective means of communication. Use them to your advantage.
I have heard so many presentations in my professional career, and more often, I have witnessed presentations shooting over my head simply because the presentation material was poorly prepared.
Audience psychology and eloquence are no substitutes for professionally prepared presentation materials. Again, you need to have all these things working in harmony. Know your audience, practice, and prepare.