Everyone’s in social media nowadays, whether it’s for business or simply just for fun. If you’re a freelancer, social media sites such as Facebook, Twitter and LinkedIn are truly a treasure chest of potential clients and new projects. So you’re not sure how to find those gems from all the noise? The guide below will help you!
Guest post on popular sites.
Guest posting on high-traffic blogs is already a proven method to getting yourself noticed by clients. Consider posting on blogs that your target clients are most likely to read. You do not have to write directly for the big guys. Start with sites that have fewer readers but within the same niche until you finally make it to the top. Once the link to your guest post is shared around, your prospective clients will most likely read it, too.
Get yourself interviewed.
Getting interviewed in a blog will keep people wondering who you are and what you do. Chances are, they will be redirected to your blog and once clients have seen your work, they’ll contact you if they would want you to work for them. Apart from the usual Q&A posts, consider doing a Skype interview.
Share updates of your work and ask for feedback.
You can share a link of your most recent essay or post a photo of your recent designs. It would also be great if you receive feedback from the comments.
Use social media as your first point of contact.
Nothing beats face-to-face interaction. Utilize social media as your first point of contact by setting up appointments or maybe asking a potential client to have coffee with you!
Provide sensible comments and/or ask questions over discussions in Facebook and Twitter.
By being visible in social media, potential clients who are already connected with you via these platforms will surely ask “who is this very eloquent commenter?!”
On a final note, just be genuine and keep in mind that in order for you to stand out in social media, it is best to think about building relationships rather than simply selling yourself.