One of the positive things about being a freelancer is that you have the freedom to choose who you want to work with.
If you’ve been freelancing for a while now but still end up working with the worst clients imaginable, you may have missed the secrets to finding that pot of gold at the end of the rainbow when it comes to seeking clients.
Here are the secrets to finding the perfect client, revealed:
Know what you want
In this case, figure out the qualities of your ideal client. Do you want those who encourage you to be creative with your work? Do you prefer those who constantly monitor their remote workers? Or do you want to be left alone with a project until you seek their approval? By and large, identifying the qualities that you’re looking for in a client is a good start to finding great employers.
Ask your friend, colleagues, and even existing clients for referrals
Now that you already have a list of the qualities you’re looking for in a client, consider sharing it to friends and colleagues. You might also want to ask existing clients about it. An excellent example would be asking a client whom you just ended a project with about possible individuals or organizations that he or she might recommend you for another project.
Perfect the art of saying “No”
Apart from exactly knowing the type of client that you want to work with, you should be able to identify early on which clients aren’t your cup of tea. Afterwards, you should be able to wholeheartedly say “No” to these clients, saving you from the potential negative effects of working in a situation that “just doesn’t feel right”.
After all, relationships (not just the romantic ones) are doomed to fail when one person on the other end doesn’t feel valued and appreciated for what he or she does.
On a final note, finding the perfect client is all about being strategic, proactive, and knowing what you really want.